How it happened
In March 2023 we joined UpMenu’s content team. The strategies we brought in were applied company-wide, alongside the articles we wrote for the blog — “Best Restaurant Promotion Ideas”, “How to Create a Restaurant Marketing Plan”, “How Much Do Food Trucks Make?”.
By July 2023 traffic was up 120%. By May 2024 it was up around 2,300%: roughly 240,000 monthly visits against 10,000.
What it meant
UpMenu has been around since 2008. It had never been anywhere near this level.